Tommy Who?

25 Oct

Tommy Hilfiger, remember him? Well, he’s back. According to WWD.com, “Thursday, Tommy Hilfiger unveiled the first Tommy boutique in the US. It’s a 1,000-square-foot store in Manhattan, in a former Hilfiger collection location.” It’s said that Hilfiger plans on converting 2 other US store in Tommy boutiques as well.

“This is downtown prep. It’s quirkier and younger and more irreverent,” said Tommy Hilfiger, interviewed at the Bleecker Street store Thursday.

Tommy’s act to open all new stores is in effort to recreate his image. Lets be honest, Tommy Hilfiger hasn’t been popular since the late 90’s.  By re-establishing his brand, he can potentially capture a new, younger market. The line will be available at tommy.com at the beginning of spring. Tommy’s brand still carries the same aesthetic; It’s preppy, collegiate and republican… Way to go Tommy.

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